“Kathy Aaronson is the definition of added value. Since meeting through the IAB a few years ago, we’ve been in the habit of introducing each other to people and companies the other would appreciate. She is a kind and creative connector, seeing the value in people beneath their surface, and suggesting ways to make that value more visible. She sees the sweet in the oddly-shaped peach. Cannot recommend her, The Sales Athlete, and her writing, strongly enough, and hope that you are lucky enough to work with her.”
